Brand Licensing Market 2020- Global Industry Analysis, By Key Players, Segmentation, Trends and Forecast By 2026



A new market study, titled “Discover Global Brand Licensing Market Upcoming Trends, Growth Drivers and Challenges” has been featured on WiseGuyReports.


Brand Licensing Market

COVID-19, the disease it causes, surfaced in late 2019, and now had become a full-blown crisis worldwide. Over fifty key countries had declared a national emergency to combat coronavirus. With cases spreading, and the epicentre of the outbreak shifting to Europe, North America, India and Latin America, life in these regions has been upended the way it had been in Asia earlier in the developing crisis. As the coronavirus pandemic has worsened, the entertainment industry has been upended along with most every other facet of life. As experts work toward a better understanding, the world shudders in fear of the unknown, a worry that has rocked global financial markets, leading to daily volatility in the U.S. stock markets.


According to this latest study, the 2020 growth of Brand Licensing will have significant change from previous year. By the most conservative estimates of global Brand Licensing market size (most likely outcome) will be a year-over-year revenue growth rate of XX% in 2020, from US$ 300370 million in 2019. We give this scenario a XX% probability, where under the scenario the supply chain will start to recover and quarantines and travel bans will ease, over the Q2. Longer-term, the effect of COVID-19 will be felt throughout the year with some degree of harm done by the virus. Over the next five years the Brand Licensing market will register a XX% CAGR in terms of revenue, the global market size will reach US$ XX million by 2025.


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This report presents a comprehensive overview, market shares, and growth opportunities of Brand Licensing market by product type, application, key manufacturers and key regions and countries.

This study specially analyses the impact of Covid-19 outbreak on the Brand Licensing, covering the supply chain analysis, impact assessment to the Brand Licensing market size growth rate in several scenarios, and the measures to be undertaken by Brand Licensing companies in response to the COVID-19 epidemic.


Segmentation by type: breakdown data from 2015 to 2020 in Section 2.3; and forecast to 2025 in section 10.7.




Home Decoration

Software or Video Games

Food and Beverage



Segmentation by application: breakdown data from 2015 to 2020, in Section 2.4; and forecast to 2025 in section 10.8.


Corporate Trademarks or Brand





This report also splits the market by region: Breakdown data in Chapter 4, 5, 6, 7 and 8.


United States








Southeast Asia









Middle East & Africa


South Africa



GCC Countries


The report also presents the market competition landscape and a corresponding detailed analysis of the major vendor/manufacturers in the market. The key manufacturers covered in this report: Breakdown data in in Chapter 3.

  • The Walt Disney Company
  • Sanrio
  • Meredith Corporation
  • Iconix Brand Group
  • Authentic Brands Group
  • PVH Corp.
  • Major League Baseball
  • Universal Brand Development
  • IMG College (Collegiate Licensing Company)
  • Nickelodeon
  • National Football League
  • The Pokémon Company International
  • Warner Bros. Consumer Products
  • Sequential Brands Group
  • National Basketball Association
  • General Motors
  • Ferrari
  • Electrolux
  • Westinghouse
  • Procter & Gamble
  • National Hockey League
  • Sunkist Growers
  • Stanley Black & Decker
  • The Hershey Company
  • PGA Tour
  • Mattel
  • WWE
  • Ford Motor Company
  • Ralph Lauren
  • BBC Worldwide


In addition, this report discusses the key drivers influencing market growth, opportunities, the challenges and the risks faced by key players and the market as a whole. It also analyzes key emerging trends and their impact on present and future development.


Research objectives

To study and analyze the global Brand Licensing market size by key regions/countries, type and application, history data from 2015 to 2019, and forecast to 2025.

To understand the structure of Brand Licensing market by identifying its various subsegments.

Focuses on the key global Brand Licensing players, to define, describe and analyze the value, market share, market competition landscape, SWOT analysis and development plans in next few years.

To analyze the Brand Licensing with respect to individual growth trends, future prospects, and their contribution to the total market.

To share detailed information about the key factors influencing the growth of the market (growth potential, opportunities, drivers, industry-specific challenges and risks).

To project the size of Brand Licensing submarkets, with respect to key regions (along with their respective key countries).

To analyze competitive developments such as expansions, agreements, new product launches and acquisitions in the market.

To strategically profile the key players and comprehensively analyze their growth strategies.


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Major Key Points of Global Brand Licensing Market

1 Scope of the Report

1.1 Market Introduction

1.2 Research Objectives

1.3 Years Considered

1.4 Market Research Methodology

1.5 Economic Indicators

1.6 Currency Considered

1.7 What is the Impact of Covid-19 Outbreak On the Brand Licensing?

1.7.1 Optimistic Scenario: COVID-19 Is Contained by May or June, with Normalcy Returning to Global Operations Through the End of Q2.

1.7.2 Conservative Scenario: COVID-19 Remains Prevalent, with Continued Impacts Lasting Into Q4.

1.7.3 Estimated Impact of the Coronavirus (COVID-19) Epidemic on the Global Brand Licensing Market Size in 2020, by Scenario

1.7.4 Corporate Strategy the Manufacturers Should Be Thinking About Right Now


11 Key Players Analysis

11.1 The Walt Disney Company

11.1.1 Company Details

11.1.2 Brand Licensing Product Offered

11.1.3 The Walt Disney Company Brand Licensing Revenue, Gross Margin and Market Share (2018-2020)

11.1.4 Main Business Overview

11.1.5 The Walt Disney Company News

11.2 Sanrio

11.2.1 Company Details

11.2.2 Brand Licensing Product Offered

11.2.3 Sanrio Brand Licensing Revenue, Gross Margin and Market Share (2018-2020)

11.2.4 Main Business Overview

11.2.5 Sanrio News

11.3 Meredith Corporation

11.3.1 Company Details

11.3.2 Brand Licensing Product Offered

11.3.3 Meredith Corporation Brand Licensing Revenue, Gross Margin and Market Share (2018-2020)

11.3.4 Main Business Overview

11.3.5 Meredith Corporation News

11.4 Iconix Brand Group

11.4.1 Company Details

11.4.2 Brand Licensing Product Offered

11.4.3 Iconix Brand Group Brand Licensing Revenue, Gross Margin and Market Share (2018-2020)

11.4.4 Main Business Overview

11.4.5 Iconix Brand Group News

11.5 Authentic Brands Group

11.5.1 Company Details

11.5.2 Brand Licensing Product Offered

11.5.3 Authentic Brands Group Brand Licensing Revenue, Gross Margin and Market Share (2018-2020)

11.5.4 Main Business Overview

11.5.5 Authentic Brands Group News

11.6 PVH Corp.

11.6.1 Company Details

11.6.2 Brand Licensing Product Offered

11.6.3 PVH Corp. Brand Licensing Revenue, Gross Margin and Market Share (2018-2020)

11.6.4 Main Business Overview

11.6.5 PVH Corp. News

11.7 Major League Baseball

11.7.1 Company Details

11.7.2 Brand Licensing Product Offered

11.7.3 Major League Baseball Brand Licensing Revenue, Gross Margin and Market Share (2018-2020)

11.7.4 Main Business Overview

11.7.5 Major League Baseball News

11.8 Universal Brand Development

11.8.1 Company Details

11.8.2 Brand Licensing Product Offered

11.8.3 Universal Brand Development Brand Licensing Revenue, Gross Margin and Market Share (2018-2020)

11.8.4 Main Business Overview

11.8.5 Universal Brand Development News

11.9 IMG College (Collegiate Licensing Company)

11.9.1 Company Details

11.9.2 Brand Licensing Product Offered

11.9.3 IMG College (Collegiate Licensing Company) Brand Licensing Revenue, Gross Margin and Market Share (2018-2020)

11.9.4 Main Business Overview

11.9.5 IMG College (Collegiate Licensing Company) News

11.10 Nickelodeon

11.10.1 Company Details

11.10.2 Brand Licensing Product Offered

11.10.3 Nickelodeon Brand Licensing Revenue, Gross Margin and Market Share (2018-2020)

11.10.4 Main Business Overview

11.10.5 Nickelodeon News

11.11 National Football League

11.12 The Pokémon Company International

11.13 Warner Bros. Consumer Products

11.14 Sequential Brands Group

11.15 National Basketball Association

11.16 General Motors

11.17 Ferrari

11.18 Electrolux

11.19 Westinghouse

11.20 Procter & Gamble

11.21 National Hockey League

11.22 Sunkist Growers

11.23 Stanley Black & Decker

11.24 The Hershey Company

11.25 PGA Tour

11.26 Mattel

11.27 WWE

11.28 Ford Motor Company

11.29 Ralph Lauren

11.30 BBC Worldwide


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